Heather ToddDirector- Scholarly Publishing and Digitisation Services
University of Queensland
In an increasingly time-crunched society, a focus on accessibility and rapid learning continues to grow. Due to the decentralised nature of the internet and the sheer accessibility of search engines, libraries as we know them cannot compete on convenience alone. In order to maintain market share of information services, libraries must differentiate themselves by marketing the quality of information. From the quality of information held in physical and digital journal catalogues, to the ability of libraries to collate and recommend those sources, the value in libraries remains in the depth and utility of its data rather than its accessibility. This session will propose strategies to market your library based on the value proposition of information depth and utility.
- Structuring organisational promotion to give it the most impact
- Understanding and building upon the unique selling points of libraries
- Staying ahead of the competition though a thorough knowledge of your inherent organisational strengths and weaknesses